The dotoral thesis by Steingerdur Olafsdottir, is partially based on data from the European research project IDEFICS (Identification and Prevention of Dietary and Lifestyle-Induced Health Effects in Children and Infants) and focuses on the popular Swedish children’s TV show "Bolibompa". After analyzing approximately 25 hours worth of TV material, Olafsdottir was able to draw some conclusions on the types of foods and drinks presented to viewers.
While it was noted that the show did demonstrate a presence of fruits and vegetables, it was also noted that these depictions were often in the background of the shot. In the foreground, and usually being eaten by or held by a character (more often children than adults), were junk food items such as cookies, ice cream and candy. In fact, one out of every five item was a high calorie, low nutrient food.
In addition, Olafsdottir found a connection between children's TV watching (time in front and commercial exposure) and the consumption of sweet drinks. Children whose exposure to commercials was high (and not controlled by their parents) had a twice as high chance of drinking sweet beverages regularly, compared to other children. There was also a connection observed between TV watching and the likelihood of BMI and waist-to-height ratio increases.
Story Source: The above story is based on featured research published by Science Daily.